The Art of Email Marketing for Local Businesses:
How to Craft Emails that Convert
Email marketing is a powerful tool for local businesses to reach their customers and drive sales. But with so many emails competing for attention, it's important to craft emails that are both engaging and effective.
At Minding My Business, we understand the art of email marketing. We know how to create emails that your customers will love to open and read. We also know how to use email marketing to achieve your business goals, whether you’re looking to increase website traffic, generate leads, or drive sales.
And with the help of AI, engaging email campaigns are crafted with incredible speed saving time and money!
Here are just a few of the things we can do for you:
- Segment your email list: We’ll help you segment your email list so that you can send targeted emails to your different customer groups. This will help you increase your open and click-through rates.
- Craft compelling subject lines: Your subject line is the first thing your customers will see, so it’s important to make it count. We’ll help you write subject lines that are attention-grabbing and relevant to your customers’ interests.
- Write engaging content: Your email content should be informative, engaging, and relevant to your customers’ needs. We’ll help you write emails that your customers will want to read and share.
- Design beautiful emails: Your emails should be visually appealing and easy to read. We’ll help you design emails that are both professional and on-brand.
- Track your results: We’ll track your email results so that you can see what’s working and what’s not. This will help you improve your email campaigns over time.
Todays software as a service (SaaS) solutions allow everyone the opportunity to run marketing/advertising campaigns like a pro.
Our new signature system, “The LocalVantage Marketing System“, is not just a powerful email marketing tool, it offers everything any local company needs to put together their marketing, run campaigns that can be measured, monitored and adjusted, on autopilot, thanks to the Automation Engine! It just takes a bit of planning. And because plans change, i.e. new products are developed or new services being offered, it is a flexible fluid tool that allows for that.
Email marketing remains one of the best tools for both reaching and maintaining customers…Customer Engagement. We have proven through practical application, email can give you one of the best returns on your marketing dollar.
There are a number of ways to begin building an email list if you are just getting started. If you are a seasoned business that isn’t using email marketing, you really need to consider putting it to work for you. In most cases there is a lot of potential for additional sales and referrals from your current customer list. And with a little creative planning, you should be able to come up with a message to send out to that list to re-engage with them.
There are dozens of solutions...we've done the research and narrowed it down to the best solutions for our clients
Small to Midsize Business Solutions
It wasn’t too long ago, the power of ‘automation’ was out of reach for smaller marketing budgets. But now with SaaS (Software as a Service) cloud based software it is so affordable, allowing any company to leverage a consistent reliable system. Local SMB (Small and Midsize businesses) can now deploy the same marketing and lead generation as the fortune 500 to grow their company too.
For businesses that have a sales team, the LocalVantage CRM/Pipeline Management/Marketing Automation platform is the hands down best solution. Combining the power of AI driven tools, automated prospect follow up/nurture campaigns, AI driven chat bots, SMS/Text marketing, and more, your sales team will close more business!
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