That’s why we encourage our clients to dedicate time during the year for strategic planning – to review and plan strategies that will lead to marketing success, not just the day-to-day tactics. Todays software as a service (SaaS) solutions allows everyone the opportunity to run marketing/advertising campaigns like a pro.

One that we recommend and use is GetResponse. GetResponse is not just a powerful email marketing tool, it offers everything most businesses need to put together their marketing, and run campaigns that can be measured, monitored and adjusted. It just takes a bit of planning. And because plans change, i.e. new products are developed or new services being offered, it is a flexible fluid tool that allows for that.

Email marketing remains one of the best tools for both reaching and maintaining customers…Customer Engagement. We have proven through practical application, email can give you one of the best returns on your marketing dollar.

There are a number of ways to begin building an email list if you are just getting started. If you are a seasoned business that isn’t using email marketing, you really need to consider putting it to work for you. In most cases there is a lot of potential for additional sales and referrals from your current customer list. And with a little creative planning, you should be able to come up with a message to send out to that list to re-engage with them e.g. New Product Offerings or Incentives.