The Art of Email Marketing for Local Businesses:
How to Craft Emails that Convert
Email marketing is a powerful tool for local businesses to reach their customers and drive sales. But with so many emails competing for attention, it's important to craft emails that are both engaging and effective.
At Minding My Business, we understand the art of email marketing. We know how to create emails that your customers will love to open and read. We also know how to use email marketing to achieve your business goals, whether you’re looking to increase website traffic, generate leads, or drive sales.
Here are just a few of the things we can do for you:
- Segment your email list: We’ll help you segment your email list so that you can send targeted emails to your different customer groups. This will help you increase your open and click-through rates.
- Craft compelling subject lines: Your subject line is the first thing your customers will see, so it’s important to make it count. We’ll help you write subject lines that are attention-grabbing and relevant to your customers’ interests.
- Write engaging content: Your email content should be informative, engaging, and relevant to your customers’ needs. We’ll help you write emails that your customers will want to read and share.
- Design beautiful emails: Your emails should be visually appealing and easy to read. We’ll help you design emails that are both professional and on-brand.
- Track your results: We’ll track your email results so that you can see what’s working and what’s not. This will help you improve your email campaigns over time.
Todays software as a service (SaaS) solutions allow everyone the opportunity to run marketing/advertising campaigns like a pro.
One that we recommend and use is GetResponse. GetResponse is not just a powerful email marketing tool, it offers everything most businesses need to put together their marketing, and run campaigns that can be measured, monitored and adjusted. It just takes a bit of planning. And because plans change, i.e. new products are developed or new services being offered, it is a flexible fluid tool that allows for that.
Email marketing remains one of the best tools for both reaching and maintaining customers…Customer Engagement. We have proven through practical application, email can give you one of the best returns on your marketing dollar.
There are a number of ways to begin building an email list if you are just getting started. If you are a seasoned business that isn’t using email marketing, you really need to consider putting it to work for you. In most cases there is a lot of potential for additional sales and referrals from your current customer list. And with a little creative planning, you should be able to come up with a message to send out to that list to re-engage with them.
There are dozens of solutions...we've done the research and narrowed it down to the best solutions for our clients
Small to Midsize Business Solutions
It wasn’t too long ago, the power of ‘automation’ was out of reach for smaller marketing budgets. But now with SaaS (Software as a Service) cloud based software it is so affordable, starting at $15 per month! Local SMB (Small and Midsize businesses) can now deploy the same marketing and lead generation as the fortune 500 to grow their business too. We recommend and work with GetResponse. It is a system that can be managed by the business, managed by us or a collaborative management approach to get the best results.
In addition to the reasons we just mentioned, GetResponse offers some great free video training too. It’s a great education so you understand the power behind it and how to 10X your marketing and growth. And you could manage the whole process in-house! But, we wouldn’t recommend it, having an expert hand will get you up and running in a fraction of the time.
Midsize and Big Business Solutions
For businesses that have a sales team, our SharpSpring CRM/Pipeline Management/Marketing Automation platform is the hands down best solution. With benefits like a built in autodialer, Video Calls with Screen Sharing and the Opportunities and Pipeline Management to name a few, SharpSpring is becoming the industry standard. We are a proud SharpSpring Agency!
Already have an account with us?
We provide services to help you setup your business email or migrate to a business service like Google Workspace...
Professional Email for your business
Sending emails using your company domain i.e. Bob@mycompany.com versus sending from a Yahoo or generic Gmail account is highly recommended. It adds another layer of professionalism. You can also use several email addresses (Info@, Billing@, etc.) to create the perception of being a bigger company.
A number of affordable options
- Your Domain Host
- Office365
- Google Workspace
- ZOHO
We highly recommend Google Workspace as an affordable solution. Google Workspace provides 30GB of space per user to store email & includes Google Drive for saving and sharing documents. Plus a host of other applications that are compatible with Microsoft Office.