Have you heard the phrase:
"The Money Is In The List!"
If you were to list all of the ways you could use email in your company, you could easily hit 10 or more ideas and not be anywhere near finished. It’s almost mind numbing for marketers to grasp all the possibilities open to them today – things we could only imagine just five years ago, like responsive email design and individual personalization.
That’s why we encourage our clients to dedicate time during the year for strategic planning – to take a day to review and plan strategies that will lead to marketing success, not just the day-to-day tactics. We’re all capable of creating emails, coming up with effective subject lines, but we need the big picture too. Putting together a marketing plan, campaign strategy that can be measured, monitored and adjusted, takes time and planning.
Just a few years ago there were some marketers actually predicting and announcing “email is dead”. I would venture to guess, they are eating their words! Email marketing remains one of the best tools for both reaching and maintaining customers. We have proven through practical application, email can give you one of the best returns on your marketing dollar.
There are a number of ways to begin building an email list if you are just getting started. If you are a seasoned business that isn’t using email marketing, you really need to consider putting it to work for you. In most cases there is a lot of potential for additional sales and referrals from your current customer list. And with a little creative planning, you should be able to come up with a message to send out to that list to re-engage with them e.g. New Product Offerings or Incentives.
There are dozens of solutions...we've done the research and narrowed it down to the best solutions for our clients
Small to Midsize Business Solutions
It wasn’t too long ago, the power of ‘automation’ was out of reach for smaller marketing budgets. But now with SaaS (Software as a Service) cloud based software it is so affordable, starting at $15 per month! Local SMB (Small and Midsize businesses) can now deploy the same marketing and lead generation as the fortune 500 to grow their business too. We recommend and work with GetResponse. It is a system that can be managed by the business, managed by us or a collaborative management approach to get the best results.
In addition to the reasons we just mentioned, GetResponse offers some great free video training too. It’s a great education so you understand the power behind it and how to 10X your marketing and growth. And you could manage the whole process in-house! But, we wouldn’t recommend it, having an expert hand will get you up and running in a fraction of the time.
Midsize and Big Business Solutions
For businesses that have a sales team, our SharpSpring CRM/Pipeline Management/Marketing Automation platform is the hands down best solution. With benefits like a built in autodialer, Video Calls with Screen Sharing and the Opportunities and Pipeline Management to name a few, SharpSpring is becoming the industry standard. We are a proud SharpSpring Agency!
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We provide services to help you setup your business email or migrate to a business service like Google GSuite...
Professional Email for your business
Sending emails using your company domain i.e. Bob@mycompany.com versus sending from a Yahoo or generic Gmail account is highly recommended. It adds another layer of professionalism. You can also use several email addresses (Info@, Billing@, etc.) to create the perception of being a bigger company.