This is an enormous topic, more than can be explained here in a few paragraphs. Basically, SEO (search engine optimization) has to do with adjustments made on and off your website to rank higher on search engines, namely Google.
The majority of businesses today have an online presence. The ones in the know utilize SEO strategies to make it easier for potential customers/clients to find them when the prospect searches for a product or services. A pet groomer, for example, will use SEO to ensure that their website will appear on Google if someone searches for “Dog Groomer” or “Dog Groomer near me.”
It’s also important to understand that SEO is referred to as organic results. You may pay an agency to manage and implement your SEO but you aren’t paying search engines for the visibility. Instead, your ranking will improve over time as you add more keywords, content, or links.
Factors That Influence SEO
SEO is constantly changing and evolving, and as a business owner, you need to keep track of it to stay competitive in your local market. Internet searches are based on algorithms controlled by the search engines (Google accounts for almost 80% of traffic/Internet Searches). No one knows Google’s “secret sauce”, but through research and trial & error we’ve learned what factors influence SEO.
Set up your Google Business Profile
Keywords are the foundation of good Search Engine Optimization (SEO). You’ll need to use a tool like Google’s Free Keyword Planner to find high-performing keywords in your industry or niche. These keywords should be used across your website and in any new content you post like blogs, FAQs, Lists, and Guides.
The content you post will influence your SEO depending on whether it incorporates the right keywords and the content is of high quality that is “valuable” to your audience.
Links are one of the top-ranking factors. You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. Backlinks are gold in the SEO world.
That said, Website Content is Google’s #1 Ranking Factor! Simply put, Google looks at the website’s content to decide where you should rank.
Here’s How we get you ranking higher in search results:
- Audit Research Report
We will identify terms that you’re already ranking for near the top of google and optimize your site to rank higher. This gets us quicker traffic jumps than starting from scratch.
- Optimized Content Creation
Through our research, we manage and create the right type of content on your website. Any new content we create is optimized to rank high in search engines.
Content that actually aligns with customer needs, that gets traffic organically, is the only appreciating asset in marketing. If you can write one blog that answers a question customers care about, you don’t have to touch it again for months Or even years. And, it will continue to rank and bring in new readers and customers forever, without laying out another dollar!
- Strategic Linking Strategy
We create and map out a diversified, effective internal and external linking strategy within the content being created.
Why SEO Is Important
Over 80% of all online searches are done on Google. People looking for products or services will Google search what is out there.
It’s almost impossible for potential customers to find your business, let alone your site if it’s not ranking on the first or second page of SERPs (Search Engine Result Pages). Implementing SEO the right way will bring more organic traffic to your site and make it easier for prospects to find your business, which increases your “New Customer Acquisitions”.
And you’ve probably noticed that your main competitors are already utilizing SEO to rank higher than you!
What To Do With The Results
As we explained above, this comprehensive SEO report includes everything you’ll need to know about your website or individual web pages.
We recommend reading each of the sections, making notes about what needs to be improved, and following the tasks outlined at the bottom.
If you have follow-up questions or want to learn about putting together an SEO strategy that can help you get the results you want, Reach out to set up a no obligation conversation.