One of the most daunting tasks for a business startup can be building a digital marketing plan. If you lack marketing experience, then it can be tough to know where to start.
Business Support for Restaurants
- We are here to serve selflessly & with the highest integrity
- Show up each day with positivity high energy & laughing/humor is not an option, it’s a requirement
- Tell the Truth every time, no matter how uncomfortable it may be
- Don’t think “Outside the box. Think like there is no box”
- Be Thorough and Profit Producing
- Be Organized and Prepared
- Keep Calm
- Respect others and their ideas
- Educate, Entertain, Empower and Execute!
Obviously your website is critical to your business. It wasn’t too long ago, a restaurant could get away with a poorly designed website. You could depend on foot traffic and word of mouth to build your business…slowly.
Not today! Of course word of mouth will always play a big “roll” (pun intended LOL). But if your local foodies can’t visit an enticing website or ‘landing page’ with the information they are looking for, you are losing a lot of business.
And during the shutdown, not having any type of email system to stay connected with customers or having an online ordering system, has unfortunately driven some out of business during the pandemic. The masses have been conditioned like never before to use the internet, 1st! Now that so many of your customers look for an easy way to order, pay, and either pick up curbside or opt for delivery, it’s a must to stay in business, and to grow your customer base (Your word of mouth marketing)!
Additionally, having the locals and the tourists find you on a quick Google search is paramount. The fastest way to have Google take notice and put you in the search results, is Local SEO.
For restaurants with little or no traffic to your website or landing page…
We use a concept called “Viral Marketing”. This method very quickly builds an email marketing list for the business. That growing list will then be used to create ongoing email marketing campaigns. Giving the business a way to reach potential customers on their new email marketing list.
Having the ability to promote your takeout and delivery offers at the push of a button, will create additional sales to continuously grow the business month after month.
Special Offer to help leverage and create interest for your “Online Ordering”
- We can set up an Ad (See Example Below) and an Email System very quickly
- As people “Enter to Win” and share on Facebook they are added to the email system.
- As the email list grows you can immediately be putting together enticing offers that can now be emailed to your new subscribers. You now have your own “Marketing List”!
If you have been collecting customer emails but haven’t put them to work for your business, we can help! We are currently running our own contest: FREE set up of your own email messaging system and importing your list to start sending specials, announcements, and events! We recommend GetResponse to get started. For the winning business, we will setup a 90 Day Free account to get you started reaching out to your customers that would like Takeout and/or Delivery to immediately increase your volume of business!
How Viral Marketing Works
In the following example, the restaurant might give away “Dinner for Two”. We would create an ad (See image below) to promote this offer and setup a landing page specifically for this campaign. The results will astound you!
In a nutshell, when a business builds an Email Marketing list of customers & potential customers, they can turn that list into additional monthly sales!
So now you can see how profitable an email list can be for your business. But an email list can only get you sales if there are lots of people on it… people who are highly targeted prospects for you. And that is where the Viral Prize Draw Software comes in!
With the Viral prize Draw Software we’ll offer a prize of your choosing (something such as Takeout for Two would work great!) and I’ll then create an attractive looking entry page for the drawing.
So people in your area see the draw online and give you their name and email address to enter the draw. That adds them to your email list. But that’s not all… then the magic of the system happens…
Once they’ve entered, they then see a page like this…
This gives them the chance to get more entries in the draw (and increase their own chances of winning the prize) by sharing the draw online on Facebook, Twitter etc.
Most people want to increase their chances of winning and so use the button to share the draw. This causes the viral effect because people share the draw which means more people enter the draw which means more share it… and so on. And each person who enters is another person on your email list that you can promote your restaurant month after month.
It is not unusual for one Viral Prize Draw to build a list of 300, 500 or even 1000+ people. All people who are in your area that want to hear about you.
Over time, your database will continue to grow, becoming an even more powerful asset, tempting even more local people to your business.