Marketing Automation is essential for any business marketing online. It’s not just a nice thing that adds to your productivity; it’s absolutely necessary and there’s one simple reason for that – It takes over routine menial tasks so that you can focus your time and energy on more important things.
Saving Time for “Thinking and Creativity”
As an online marketer, what should you be spending your time doing on a day-to-day business? Your true role as a business and a marketer is to study your market, and plan and execute marketing strategies. In other words, it’s “thinking” work. However, when you’re bogged down with simple routine tasks that anyone (or any machine) could do for you, you’re losing that precious thinking, organizational and creativity time. The hours you could be devoting to really careful consideration of your brand image or mind mapping your overall marketing strategy are wasted away on busy work.
Automate Routine Tasks to Free Up more Time
In addition to planning and organizing, another important part of marketing is building relationships. You need to be actively engaged and interacting with the members of your target market, whether on social media sites like Facebook or LinkedIn, or through face-to-face offline events or online webinars.
Relationship building, like planning and organizing, takes time. Also, relationship building tasks cannot be done by software services, or a virtual assistant. This is work that only you and your team can do. Successfully automating any number of routine tasks, will allow you to spend more time interacting with members of your target market, building your team, or creating more offers. And, the benefits to this are priceless.