Adding It All Up: The Top Benefits of Google Adwords for Your Business

There are a ton of options when it comes to online advertising, but the clear MVP is Google Adwords. This tool can help drive people to your website, reel in new customers, and become your business’ new secret weapon. 

If you’ve never used it before, though, it can seem intimidating. What if it’s not right for you? What if you put in a ton of effort and don’t see any results? 

If you’re still on the fence, read on to learn the top benefits of Google Adwords. 

1. Gain Access to a Huge Audience

Google processes over 3.5 billion searches every day. 

That doesn’t even count the number of people who use Google products like YouTube or Gmail. 

The potential audience that you can gain access to with Google Ads is humongous. No matter who you want to market to, chances are they use Google — and that means they can see your ad. 

2. Fast Results

Growing your online presence is a long, sometimes boring process. Search engine optimization (SEO) is necessary if you’re in it for the long haul, but it can take a while to start seeing your website on the first page of results. 

Using Adwords is way faster than SEO. You can start to see a difference on the same day that you set up your campaign. 

You should still use SEO for long-term strategy, but Adwords is your friend when it comes to immediate results. 

3. Easily Track Your Data

Once you have those results, how are you going to make sense of it? After all, you can’t run a good marketing campaign without analyzing the data. 

Google Adwords makes all of that as easy as possible. You don’t need to spend money on third-party software or take hours out of your day to crunch numbers. They provide free tools and metrics so that you can see how your ad campaign is performing at a glance. 

You can easily see things like who clicked on your ad, how much traffic the ad drove to your site, and even how much each lead has cost you overall. 

4. Increase Brand Awareness

Finally, the whole point of advertising is to increase brand awareness, right? 

Google Adwords is a fantastic tool for that. Whenever your target customer searches for something related to your business, your ad can pop up. You can even pay for ad space at the top of their Gmail inbox. 

Even if a certain person doesn’t click on your ad, they will still recognize your brand the next time it pops up. That’s what’s called “top of mind awareness,” and Adwords can boost it for your business by eighty percent.

Reap the Benefits of Google Adwords

These are just a few of the many, many benefits of Google Adwords. It’s easy to set up, easy to track, and you can start to see results immediately. 

If you’re building an online marketing campaign, make sure this is part of it. 

Still want a second opinion on the whole thing? Get in touch to schedule a free, no-obligation conversation. 

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