![Small Business Marketing and email marketing automation](https://mindingmybusiness.us/wp-content/uploads/2024/05/A-realistic-scene-of-email-marketing-automation-featuring-a-computer-screen-displaying-an-email-marketing-dashb.webp)
Email marketing is a cost-effective strategy that allows businesses to reach a large audience directly in their inboxes. According to a report by the Direct Marketing Association, email marketing yields an average return on investment (ROI) of $42 for every $1 spent.